Dashboard
Personalise your dashboard
Your profile
Media monitoring
View your coverage
Journalist profile
Media outlet
Evaluation tools
Analysis dashboard
Social media dashboard
Social media monitoring

Gain access to the full functionality of all three core services using a single login Dynamic customisable dashboard gives you an 'at a glance view' of your media coverage on a daily basis Completely dynamic, each dashboard widget enables you to click through seamlessly to the corresponding data Widgets can be moved around the page, so you are the ultimate designer of your preferred dashboard view The dashboard enables you to set up 12 personalised ‘widgets’ based on your preferences Designed to be your 'first screen of the day', the Dashboard enables you to track the performance of your media programme and brings together important industry and RSS feeds to keep you abreast of the latest developments Click through to critical PR measurement data driven by Metrica analysis to identify the sentiment of your media coverage and where your key messages are resonating If you are a PR agency, our streamlined interface now lets you navigate to multiple client accounts giving you immediate access to the coverage that you need

Click the settings icon to personalise and activate your dashboard The monitor chart widgets allow you to view your last 3 days coverage either by your monitoring brief or by subject headings. You can click on the chart segments to drill down to the filtered list of content on your Monitor page 'Today's Media Type' chart will show you which of your media sources are currently most active View the sentiment of your coverage using a 3, 4 or 5 point favourability scale and identify which of your topics and key messages is being picked up in the media The measurement charts allow you to view results of your own analysis using the integrated evaluation tools, or the results of the analysis completed by Metrica's team of experts Social media widget enables you to view your social media activity for specific keywords by volume over the past 7 days; click through directly to view the corresponding posts View vital PR industry news supplied by Gorkana and set up news feeds from third party news organisations simply by dropping in the appropriate URL Import external information via RSS feeds from leading news and industry sources Create your own Twitter tracking widget to keep abreast of what key commentators or clients are posting The dashboard can be reset to revert to the original settings

Within 'Your profile' you can personalise the default settings on your monitoring page. Changes will take effect the next time you login Set your display options to identify the areas of coverage that you wish to view when you first login. Choose from date range, media type, agreement and sort options. Choose to set the email alert view as your default, this ensures that your monitoring page always opens to display clips from your latest email alert For PR agencies, where you have multiple client logins, choose your default client, so that the portal always opens to your most important account. Select, 'View your clips as website PDFs', to ensure that all your web monitoring clips will automatically be captured as PDFs. Activate journalist pop-ups to view mini journalist profiles for quick reference as you view your media coverage Choose to view your coverage within the portal or as a separate browser window. The 'with clip listing view' will enable you to navigate your media coverage directly from the clip PDF. Have your press packs printed with your logo and a summary table of contents by selecting the enhanced print clips functionality.

Our combined media coverage page lets you view, analyse, report and take action on your coverage from a single page; all the tools that you need to track your media programme at your fingertips Our new email alert view makes it easy to locate and navigate to the content that you need. No need to keep going back to your inbox to view your daily alert, simply reset the portal view and navigate quickly and easily to the coverage that you need If you are a PR agency, our streamlined interface now lets you navigate to multiple client accounts giving you immediate access to the coverage that you need Create an RSS feed directly from your Monitoring page; set the filters that you need and drag and drop into an RSS reader of your choice With the ability to track unlimited topics and key messages we have streamlined your approach to analysing your coverage Journalist contact details, status and email address are now available as a pop-up alongside your media coverage so you can quickl access the information you need Actions and filter tools are now grouped together for ease-of-use allowing you to find the clips that you want, create your clipbook and keep your team informed Conveniently placed filters clearly set out the coverage that you are currently viewing If you have chosen 'Enhanced' for your Print Clips setting in Your Profile then Print Clips will include a table of contents with page number references to each clip in your printed pack Detailed information is supplied with all your coverage including AVE, audience and unique user data for all media channels Link directly from the media outlet in your coverage to the in-depth Gorkana profile information within the portal Click through to a colour PDF of the article The Gorkana Group logo is now used for all our media database, monitoring and analysis services to reflect their close integration

Our new clip presentation eases your navigation by opening the PDF of your article within the same browser window as your clip listing Click through to the full details of a journalist that has written about you directly from the article you are viewing. Click on the media outlet name to go directly to the media outlet profile. If viewing your coverage directly from your email alert, the clip listing automatically displays the sort order of your latest alert Simply click to find the next article that you want; the clip that you are viewing is conveniently highlighted and moves to the top of the list to enable you to navigate easily through your coverage Simply click back to the full list to refine your search filters Our unique web to PDF feature captures how your media coverage has been presented on the site itself so you can see how your article is displayed All the tools you need are conveniently located alongside your article so you can easily take action on your coverage Open the PDF in a new browser window if you want to retain the article as you continue reviewing further coverage.

From the Media Database tab, quickly search for journalists and media outlets to help inform your media programme At your fingertips, you have critical contact information and other valuable data including a journalist's biography and interests Journalist database contains career history information to help you provide detailed briefing notes Record personal notes against a journalist and media outlet profile to keep track of conversations, meetings and other information related to that journalist. Notes can usefully be viewed by all team members in your client profile View the most frequent companies, people and topics mentioned by the journalist in the last 30 days You can view coverage about you and your client written by this journalist with favourability, driven by Metrica analysis. New Media Database design conveniently groups information to enable you to quickly find what you are looking for Key journalist contact information is highlighted for quick reference The update area provides you with all the information on what this journalist is up to Word clouds display what a journalists has been writing about enabling you to target your PR activity more effectively On the navigation toolbar action buttons are conveniently grouped together for ease of use The Email Gorkana facility is present throughout the site where you are viewing journalist and media outlet data. This facility gives you a vital back up and response is immediate Link directly and seamlessly through to the full journalist profile in Gorkana and to perform other actions: create a custom list, send a press release and to view broader coverage written by that journalist

Contact information including circulation and frequency. View journalists by departments and office location including supplements and associated websites. The complete contact details and responsibilities of all journalists on the outlet. Drill down to the detailed journalist profiles. Provides notes on history, readership, announcement, awards and provides links to Gorkana Breakfast Briefing videos when available. Link directly and seamlessly through to the full media outlet profile in Gorkana and to see PR opportunities, manage your distribution lists and view activities related to this media outlet

Use our templates to chart qualitative and quantitative analysis for real time overview of your media activities. Download data and charts to add to your presentations and reports. Choose from a range of reporting options including volume, value and favourability reports. Dynamically click through to the corresponding coverage. Download data to excel or print and save the charts for your own reporting and presentation purposes Dynamically isolate your chart view so you can easily review specific coverage.

Analysis customers can click through automatically to their Metrica dashboard from the Analysis tab on the Gorkana Group portal The Gorkana Group logo is now used for all our media database, monitoring and analysis services to reflect their close integration Create a unique URL for the dashboard so you can share the reports with colleagues Dashboards are ready to use in your presentations, simply export the dashboard to PowerPoint or Word Select the charts tab to build customised charts for your dashboard You can expand the chart or change the view of the information to look at the data that is driving the analysis Interactive charts allow you to click through and see the drivers and summaries of your coverage Charts can be moved around the page, so you are the ultimate designer of your preferred dashboard view Select edit report to adjust the parameters or drive deeper into the analysis for further insight Toggle between the dashboards you have created

Navigate between your personalised social media dashboard, browse specific mentions or go directly to the Metrica Radar service Compare and contrast what is being said about your organisation in social and mainstream media using the Cross Media Buzz Comparison widget Identify trends in your coverage You can isolate your mentions by sentiment and see how your organisation is being talked about Identify your top 10 social media sites so that you are aware of the sources that are key to building relationships with Build an understanding of what is being said and the intensity of the buzz on key topics Click through to the corresponding coverage directly from your charts Track the volume of your mentions and compare your organisation and key brands with your competitors See where your social media presence is greatest

Set up your default social media monitoring view in Your Profile, so that you view your most important coverage first Personalise your social media dashboard; present the insight you need by creating the charts and selecting the widgets you want to see on your dashboard The active filters bar sets out the social media coverage that you are currently viewing Analyse your results further by exporting to Excel You can click directly through to the original post Filter your coverage by keyword, social media type, sentiment or use the free text search to view the social media mentions you require Automated sentiment gives you the tonality of each monitored mention. We provide a summary of your mention; identify the social media outlet and the author so that you can browse easily through your coverage

The Gorkana Group Media Portal gives you seamless access to the leading media database, monitoring and PR analysis services

Use the top navigation bar to move through the key areas of our media portal, and simply mouse over the (i) to understand the benefits of each feature.

Here you will discover how through our media portal you can;

Track, analyse and interrogate your coverage fast
Support and improve your journalist targeting
Monitor and evaluate your PR activity across all media channels – whether traditional or social.
And share your coverage and insights with colleagues quickly and easily.

If you have any questions, or would like a demonstration of our services call us on 020 7674 0200 or use the 'Get in touch' button and we will call you right back.

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